Lumail vs Brevo
Lumail
Brevo
Multichannel marketing and CRM
Lumail and Brevo pricing and feature comparison
Free emails / month
Lumail
3,000
Brevo
300/day
Unlimited subscribers · $0
$0
Paid entry
$20/month, 40,000 included, then $0.60/1,000
Starter from $9/month; Standard from $18/month
Pricing basis
Unlimited subscribers; pricing follows email volume
Plan and monthly email volume
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Multi-step workflows from Standard
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
AI content and send-time tools
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Included in the broader platform
Publishing surface
Capture pages and custom web domains; not a general website builder
Forms and landing pages on applicable plans
Choose Lumail if…
- Your main interface is an AI agent, terminal, or application API
- You want a focused newsletter and email workflow product
- You want unlimited subscriber storage on every plan
Choose Brevo if…
- SMS, WhatsApp, and CRM are required channels
- You need Brevo's broader sales and marketing suite
- A daily free sending allowance matches your workflow
Where Brevo is strong
A real alternative, not a straw man.
Brevo combines marketing email, transactional messages, automation, contact management, SMS, WhatsApp, sales tools, and multichannel campaigns. People pick Brevo when they need businesses combining email with SMS, WhatsApp, CRM, and sales tools.
- Marketing and transactional email together
- SMS, WhatsApp, and CRM capabilities
- Volume-based plans rather than subscriber-only billing
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Brevo, stay.
The questions people actually ask
Is Lumail cheaper than Brevo?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Brevo's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Brevo?
Choose Brevo for a broader multichannel CRM suite. Choose Lumail for a focused email platform with agent-native operations and simpler volume-based email plans.
Can I migrate from Brevo to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.