Pricing
You pay for emails sent. Never for subscribers stored.
Type how many emails you send a month. We pick the cheapest plan and the bill for that volume.
Type a number or drag the slider.
Best matchCreator$20/monthfor 40K emails
Everything working end to end, for nothing.
Start free- 3,000 emails/month included
- No overage. The send simply stops
- 2 team members
- 100 AI credits/month
- 1 sending domain
- 1 web domain
- Unlimited workflows
- Agent, API, CLI and SDK access
For a list that pays for itself.
Start with Creator- 40,000 emails/month included
- Then $7 / 10,000
- 10 team members
- 10 sending domains
- 1 web domain
- Unlimited workflows
- Bring your own ChatGPT or Claude subscription
More volume, more seats, a lower rate per email.
Start with Pro- 100,000 emails/month included
- Then $5 / 10,000
- 25 team members
- 50 sending domains
- 3 web domains
- Unlimited workflows
- Bring your own ChatGPT or Claude subscription
High volume, more seats, lower rate per email.
Start with Business- 400,000 emails/month included
- Then $4 / 10,000
- 100 team members
- 1,000 sending domains
- 5 web domains
- Unlimited workflows
- Bring your own ChatGPT or Claude subscription
Transactional and marketing email share the same quota. No card for the free plan.
Questions about pricing
Do you charge per subscriber?
No. There is no subscriber limit on any plan, and no line on your invoice for list size. Import 50,000 contacts on day one if you want. The price only moves when you send.
So what will it actually cost me?
The first 3,000 emails each month are free, no card required. Creator is $20/month with 40,000 emails included. A 20,000-contact list emailed four times a month is 80,000 emails, costing $48. Use the calculator for your volume.
How is this different from Mailchimp, Kit, or Beehiiv?
Some competitors now expose MCP too, so compare the real workflow instead of the AI label. Lumail's full catalog has 105 organization-scoped tools across campaigns, workflows, subscribers, analytics, and transactional email, with a visual app, CLI, SDK, and API beside them. The billing model is the other difference: Lumail prices emails delivered and stores unlimited subscribers, so a dormant record does not raise your bill.
Can Lumail send my app's transactional emails too?
Yes, and that's the point. Point your app at our SMTP relay (smtp.lumail.io:587, STARTTLS) or the API and your password resets, receipts, and OTPs ship from the same place as your newsletter. They travel in a separate instant lane, so a 50,000-recipient campaign can never make a login code wait.
Do I need to be a developer to use Lumail?
No. Everything runs from the dashboard: a visual workflow builder, a filter builder for segments, and an AI-assisted editor. The API and SDK are there when you want them, not a prerequisite.
Can my AI agent run my newsletter?
If you already work in Claude Code, Cursor, or another MCP client, add your API token and 105 organization-aware tools show up. Ask for a campaign, a segment, or last month's numbers and the agent does it. Entirely optional. The dashboard does the same job.
Compare plans in detail
Everything included
22 things you get on every plan. Free included.
No feature paywall. You pay for emails delivered. The product is the same on every plan.
Pricing that doesn't punish you
- Unlimited subscribers, no per-contact pricing
- Unlimited lists, tags and segments
- Unlimited campaigns and broadcasts
- No line on the invoice for list size
- Dormant contacts cost you nothing
- 3,000 emails a month free, no card
The whole product, on day one
- Visual workflow builder with branches and goals
- A/B test any step of a sequence
- AI-assisted editor
- Variables and conditional blocks
- Plain-text and HTML from one draft
- Capture pages on your own domain
- Filter builder for segments
- Inbox preview before you send
Agents and sending
- Your AI can draft, segment and send
- REST API, TypeScript SDK and CLI
- SMTP relay at smtp.lumail.io:587
- Transactional email on a separate instant lane
- Guided SPF, DKIM and DMARC setup
- Activity log for every action
- Open, click and conversion analytics
- CSV import with no list-size fee
Paid plans add: The “Sent with Lumail” badge switches off · Bring your own ChatGPT or Claude subscription · More seats, more domains, more AI conversations
Contacts, sends, revenue share, or add-ons?
Compare Lumail pricing with newsletter, marketing, and API email platforms using current official prices.
“Lumail made me like email. It turned email from a side thing into the main marketing channel for my Linkhub business.”
“I'm not a marketer, but email is powerful. Thanks to the Codex integration, Codex actually implements all the marketing for me.”
“I was using MailerLite and sending emails was a constant stress. Now my agent reviews it, fixes it, and sends it for me. I've sent over 3 million emails with Lumail.”
Ask AI
Don't take our word for it.
Pick the question you actually have. We hand it to the assistant you already trust.
“I run a newsletter and I'm considering Lumail (lumail.io) for it. Read their site and tell me honestly who Lumail is a good fit for, who it is a bad fit for, and what I should check before switching.”
Import your list. Send tonight.
3,000 emails a month on the free plan, no card.