Lumail vs Loops
Lumail
Loops
SaaS lifecycle email
Lumail and Loops pricing and feature comparison
Free emails / month
Lumail
3,000
Loops
4,000
Unlimited subscribers · $0
1,000 subscribers · $0
Paid entry
$20/month, 40,000 included, then $0.60/1,000
$49/month for 1,000–5,000 subscribed contacts
Pricing basis
Unlimited subscribers; pricing follows email volume
Subscribed-contact tier; unlimited sends on paid plans
Automation
Graph workflows with triggers, branches, goals, exits, and A/B paths
Event-driven loops and product lifecycle email
AI and developer access
ChatGPT OAuth, MCP, skills, CLI, SDK, REST API, and visual editor
API-oriented SaaS workflow
Transactional email
Included through API, SMTP, SDK, CLI, and agent tools
Included for non-audience recipients on paid plans
Publishing surface
Capture pages and custom web domains; not a general website builder
Focused on product email rather than hosted publishing
Choose Lumail if…
- Your audience is not only a SaaS customer database
- You want MCP, CLI, and AI-agent campaign operations
- You prefer send-based pricing for a large stored audience
Choose Loops if…
- Your primary use case is SaaS lifecycle email
- Unlimited sends for a known contact tier fit your usage
- You prefer Loops' focused product-email interface
Where Loops is strong
A real alternative, not a straw man.
Loops focuses on lifecycle and product email for SaaS teams, combining marketing broadcasts, event-driven loops, transactional email, and contact properties. People pick Loops when they need saaS teams that want a polished lifecycle email product.
- Focused SaaS lifecycle email workflow
- Marketing and transactional messages together
- Unlimited sends and full features on paid plans
Don't trust the table. Run one journey.
Checklists lie by flattening the work. Build one real path: a trigger, a wait, a branch, a goal, an exit. Then open one subscriber and see what actually happened. That tells you more than any feature row.
- 1. Import a small, consented sample. Not the whole list.
- 2. Recreate one campaign and the audience it actually hits.
- 3. Publish one automation with a goal you can measure.
- 4. Fire a test and read every event on one person.
- 5. Compare the weekly work, not the setup afternoon.
Try it on a real send
Keep the whole list. Pay when you send.
3,000 emails free, no card. Rebuild one campaign, one workflow, and one transactional message before you move anyone. If it feels worse than Loops, stay.
The questions people actually ask
Is Lumail cheaper than Loops?
Sometimes. Lumail is $0 for 3,000 emails, then $20 for 40,000. Loops's number only makes sense after you know what they cap: contacts, seats, a daily send limit, or a feature they hide behind a paid plan. Read the honest take above, then price a normal month and a launch month on both pages.
What is the main difference between Lumail and Loops?
Choose Loops for a focused SaaS lifecycle email experience. Choose Lumail when you also need creator newsletters, visual campaign editing, advanced graph workflows, and broad agent tooling.
Can I migrate from Loops to Lumail?
Yes. Don't move the whole list on day one. Export a small consented sample, rebuild one campaign and one automation, authenticate your domain, then watch one subscriber go through the run. If that feels right, move the rest.