Deliverability alerts

How-to guides for every Lumail deliverability alert — what it means and what to change.

Every deliverability warning and error in Lumail links here. Open the matching guide, make the change, then recheck Domains or Settings → Deliverability.

This is not inbox placement. A delivered event means the receiving server accepted the message.

Domain authentication

AlertWhat to changeGuide
example.com DMARC policy is monitoring only_dmarc TXT: p=nonep=quarantine or p=reject (on the root domain if inherited)How to strengthen DMARC
example.com is missing DMARC / DMARC record is malformedPublish a valid _dmarc TXTHow to add DMARC
example.com DKIM is missing, failed, or weakAdd the DKIM CNAMEs from the domain pageHow to fix DKIM
example.com is not verified for sendingAdd the verification + SPF recordsHow to verify a sending domain
example.com custom MAIL FROM MX/SPF is incompleteAdd MX + SPF on ses.example.comHow to fix MAIL FROM
example.com BIMI record is malformedFix or remove the default BIMI TXTHow to fix BIMI

Sending health

AlertWhat to changeGuide
Sustained permanent bounce rate is above 2% / 5%Remove invalid addresses before the next sendHow to lower bounce rate
Sustained reported complaint rate is elevated / above 0.1%Stop mailing people who mark you as spamHow to lower complaint rate
Sustained delivery delays are above 10% of sent mailCheck volume, reputation, and contentHow to fix delivery delays
Bounce diagnostics mention blocked-list or spam concentrationTreat it as a reputation / list problemHow to fix blocklist bounces

Infrastructure

These are Lumail sending-platform checks, not DNS you edit at your registrar.

AlertGuide
Bounce and complaint feedback is not connectedHow to fix sending infrastructure
Email event tracking is disabledHow to fix sending infrastructure
Configuration set event destination is unhealthyHow to fix sending infrastructure
Email sending is pausedHow to fix sending infrastructure
Dedicated IP pool is missing / not ready / warmup stalledHow to fix a dedicated IP

Sends, billing, and verification

AlertWhat to changeGuide
Domain verification failedAdd the DNS rows on the domain pageHow to verify a sending domain
Sender domain DNS is incomplete / MAIL FROMMX + SPF on ses.example.comHow to fix MAIL FROM
Message rejected / send failedFix From, domain, or the named SES codeHow to fix a failed send
Invalid email parameterFix from / to / subject / headersHow to fix an invalid email parameter
Sending rate exceeded / daily quotaSlow down or ask for a higher capHow to fix sending rate or daily quota
Email used fallback domainFix the primary domainHow to fix a fallback-domain send
Approaching / hit monthly email limitUpgrade or wait for resetHow to fix a monthly email limit
Sending blocked — payment past duePay the invoiceHow to fix a past-due payment pause
Sending blocked — unverified orgVerify the domain / complete the formHow to unlock sending
Sending blocked — admin pauseContact supportHow to fix an admin sending pause
Additional verification / declined / more infoComplete Settings → VerificationHow to complete additional verification
Campaign failedFix the underlying send/quota error, then retry remainingHow to fix a failed campaign
Campaign email failed to render / invalid HTMLFix the template, then testHow to fix a campaign render error