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Variables

Personalize your emails with dynamic variables and default values

Variables allow you to personalize your email content and subject lines for each subscriber.

Syntax

Use double curly braces to insert variables:

{{variableName}}

With Default Value

Add a fallback value when the variable is empty:

{{variableName | 'Default Value'}}

Or with double pipe:

{{variableName || 'Default Value'}}

Examples

Subject Line

{{name | 'Hey'}}, voici ton guide LinkedIn

Result:

  • If subscriber has name "Marie" → Marie, voici ton guide LinkedIn
  • If subscriber has no name → Hey, voici ton guide LinkedIn

Email Content

Hello {{name | 'there'}},

Your email is {{email}}.

Available Variables

Built-in Variables

VariableDescription
{{name}}Subscriber's name
{{email}}Subscriber's email address
{{phone}}Subscriber's phone number
{{ipAddress}}Subscriber's IP address (captured at signup)
{{country}}Subscriber's country code (e.g., "US", "FR", "CH")
{{unsubscribeUrl}}Unsubscribe link
{{onlineUrl}}View in browser link

Organization Variables

VariableDescription
{{org-name}}Organization name
{{org-adresse}}Organization address
{{org-logo}}Organization logo URL

Custom Fields

Any custom field you create for subscribers can be used as a variable:

{{customFieldName | 'default'}}

Using Variables in Editor

  1. Type @ in the editor to open the variable menu
  2. Select or type your variable name
  3. Click on the variable to edit the default value

Tag action links use variable-like syntax only in a link's URL; they are not content or subject-line variables.

{{addTag:interested}}
{{removeTag:promo}}

For the editor flow, delivery restrictions, success page, and workflow use cases, see Tag Action Links.

Best Practices

  • Always provide default values for optional fields like name
  • Use descriptive default values that make sense in context
  • Test your emails with subscribers who have missing data
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